Me

I am an award-winning, Toronto-based Graphic Designer specializing in branding.

I create, refresh, and evolve visual identities that help my clients to express themselves.

After spending 13 years working in highly respected design studios and advertising agencies, I was a Creative Director and had fulfilled my corporate ambitions. It was time to keep exploring. I started my own business.

I opened my studio in 2012 with lofty goals. I wanted to be able to choose what brands I worked with, and have a personal, invested relationship with them. I wanted to work with brands that were good for me, good for people, and good for the planet. The ultimate result of this philosophy is that I have incredibly personal relationships with my clients, and we have fun! We succeed together, celebrate together, and occasionally we fail together, but it’s the connection that fuels the work and brings joy.

My clients range from sole proprietors running small businesses to large multinationals with extensive marketing staff. Most of my clients are Canadian but I regularly work with organizations in the United States and Europe.
My process

Trends come and go with the seasons, but good design is created to last. I develop design solutions that will stand the test of time. Truly good design does not date.

I don’t waste time. Delivering on a design brief efficiently requires talent and experience, and I have both. I won’t show you creative that isn’t 100% on-brief. I won’t show you work that I’m not completely proud of. My standards are very high.

Arriving at successful design solutions is a journey we take together. Between briefing and delivery, incremental steps in my creative process will be shared. You’ll see design inspiration, thinking, process, and methods long before any finished work.

When working on an established brand, respect for the past is as important as vision for the future. Heritage visuals have equity with consumers. Like renovating a beautiful old house, we first decide what to save and restore before we modernize anything.

The Style Guide

I don’t just deliver a logo and an invoice. Your identity is a system and it needs instruction to properly express itself in the world. Your Style Guide is that roadmap. It provides design tools and systems that inform everything your brand does, in every medium. The guide will be logical, practical, and easy to use. It can be handed off to any creative, at any level, to produce work that is beautiful and on-brand. Your marketing team can then use the guide as a tool to evaluate work from all brand partners, and maintain visual consistency. This document is the foundation of a beautiful, successful, expressive brand.

Capabilities

Beyond branding exercises, I work in many media, in both 2 and 3 dimensions. Digital, social, print, packaging, clothing, product, signage, fleet, environmental—I understand all brand touchpoints. I write and edit copy—something I absolutely love. I photograph people, products, and spaces, and offer full photo retouching services.  

The most common question I’m asked is “Do you do websites?”—of course! I design, develop, provide SEO and technical support, and manage site updates for my clients. I also create and manage MailChimp marketing campaigns.  

If you have a project in mind, big or small, digital or analogue, please don’t hesitate to email.

Credits
Freelance





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